Mark dowley net worth 2022, Age, Height, Relationships, Married, Dating, Family, Wiki Biography
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Mark Dowley Wiki: Salary, Married, Wedding, Spouse, Family
Mark Dowley, 37
mark dowley net worth
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If you’re a top Hollywood star, Mark Dawley has a marketing plan that could make you (and him) big bucks. Along the way, it could revolutionize who charges high fees to place products in everything from movies to live performances.
The hardest part for Mr. Dawley is convincing celebrities that selling consumer products won’t hurt their careers. Winning their support was a way of propaganda that made the former college hockey star an engine-accelerating team player. He became the youngest vice chairman of advertising giant McCann by brokering a deal like the one that paired Tom Cruise with Oakley sunglasses in Mission: Impossible 2. Another frontman, Sheryl Crow, will give a free concert in Central Park sponsored by American Express and his new Blue Card. Sunglass sales and card registrations soared, and Ms. Crowe won a Grammy for a song she recorded at the event.
Mr. Dawley forged a new, acceptable link between celebrity and American business. “The art form is how you organize,” said the branding expert, who runs the Momentum experiential marketing group, which in 2001 collected more than $7 billion in fees from event promotion to public relations. “It has to be a positive representation of what the public wants to see.”
Mr. Dawley only joined McCann five years ago when McCann acquired Advent, an events marketing company he ran for another large agency. The son of a Ford executive, Mr. Dawley spent much of his childhood in Connecticut. After earning a degree in economics from the College of Worcester, he started working on sports marketing moats, selling tickets and putting up banners at sporting events.
Mark Dowley is an entrepreneur and seasoned marketer who currently serves as Chairman of DDCD & Partners, a strategic marketing consulting firm, and Chief Executive Officer of MacAndrews & Forbes Holdings, LLC, a multibillion-dollar diversified firm led by Ronald O. Perelman Strategist, holds.
Dowley has a unique understanding of consumer behavior that has enabled him to connect established brands with new audiences throughout his career. His creativity and ability to nurture these relationships enable his clients to continue to be successful and keep their brands thriving. From positioning Lady Gaga as the creative director of Polaroid, pairing Robert De Niro, Martin Scorsese, Laird Hamilton and Sean White with American Express, to Ellen DeGeneres Partnering with Vitamin Water and dozens of other new brands, Dowley has been using these skills and his extensive experience in corporate America for the benefit of his clients.
In addition, Dowley advises American Express on multiple business categories, particularly advising cardholders on enhancing their online and offline retail strategies. He also has a proven track record of using digital applications to expand campaigns to reach a wider audience. Most recently, Dowley designed a virtual stadium to support the DKMS initiative Delete Blood Cancer. M. Harf Stadium, named for Mechtild Harf, the beloved wife of DKMS founder Peter Harf, was created online to expand Yankee Stadium ground events into the digital space.
Dowley is perhaps best known for creating the concept of artist-in-residence in marketing and bringing talent and businesses together in partnerships that are not only mutually beneficial, but socially conscious – as he became known when he co-founded PRODUCT That (RED), a global marketing plan for American Express, Giorgio Armani, Motorola, Nike and Apple to fight AIDS in Africa with partners Bono, Bobby Shriver and John Hayes. Some of Dowley’s current and former clients include: American Express, Revlon, HP, Nutrisystem, Mattel, Electronic Arts, Time Warner, MSLO, Hanes and Bacardi-Martini.
A former partner at William Morris Endeavour, he is responsible for leading the agency’s marketing efforts and generating new business opportunities for clients. Previously, he was Chairman and Chief Executive Officer of IPSEG, a division of the Interpublic Group of Companies, and Vice Chairman of McCann-Erickson WorldGroup, becoming the youngest-ever member of McCann’s Board of Directors. Earlier in his career, Dowley managed Momentum Worldwide, McCann-Erickson’s events and experiential marketing division, which has been IPG’s fastest growing division for four consecutive years and has been named the world’s leading event marketing and merchandising company by Advertising Age. During his tenure at Momentum, he was instrumental in creating the Olympic Centennial Park for the 1996 Summer Olympics in Atlanta, bringing in corporate sponsors such as AT&T and General Motors, overseeing venue construction and helping American Express, Tiger Woods with all marketing efforts Activity.
Dowley’s work and skills in developing partnerships have been recognized by multiple industry publications and numerous awards. He has appeared on Crain’s New York Business Journal’s prestigious 40 Under 40 list, and has been named to the same Sports Business Journal list three times. Dowley currently serves on the boards of the U.S. Olympic Ski and Snowboard Association and serves on the boards of the NYPD’s Finest Foundation and the Child Mind Institute.
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Mark dowley net worth 2022, Age, Height, Relationships, Married, Dating, Family, Wiki Biography
